Ross Fulton – Medium

Ross Fulton

Applying Lean Management Principles To Engineer Your Customer Success Processes

Customer success processes in B2B software businesses today are often inefficient, siloed and lacking scalability. It’s also typically…

6 min readDec 7, 2020

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Applying Lean Management Principles To Engineer Your Customer Success Processes

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Ross Fulton

An Executive’s Guide To Evaluating And Selecting The Right Customer Success Technology

Customer success technology is one of the breakout tech categories that has emerged over the past 5 years. The rise of the customer…

6 min readNov 16, 2020

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An Executive’s Guide To Evaluating And Selecting The Right Customer Success Technology

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Ross Fulton

Increase Saas Retention With Ideal Customer Profiles

Recurring revenue models have undeniably changed the shape and strategy of sales pipelines within software companies. The prospects you…

4 min readOct 20, 2020

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Increase Saas Retention With Ideal Customer Profiles

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Ross Fulton

Stop Pitching SaaS Products and Start Prescribing Outcomes

This is the first in a 5 part series introduced here. The series is focused on how to increase revenue retention and expansion through your…

6 min readMar 17, 2018

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Stop Pitching SaaS Products and Start Prescribing Outcomes

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Ross Fulton

Why Customer Success Strategy for Early Stage SaaS Startups is Crucial

Multiple times this week, I’ve been asked whether early-stage SaaS startups need to be concerned about their Customer Success Strategy…

4 min readNov 7, 2017

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Why Customer Success Strategy for Early Stage SaaS Startups is Crucial

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Ross Fulton

Customer Success Leaders Need To Run Through Walls

Strong. Determined. Brave…and covered in brick dust and plasterboard.

6 min readNov 1, 2017

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Customer Success Leaders Need To Run Through Walls

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Ross Fulton

Part 2: Customer Success Lessons from 400 SaaS Companies

Welcome to Part 2 of Customer Success Lessons from 400 SaaS Companies. This 2 part series offers strategic lessons on how to use Customer…

5 min readOct 30, 2017

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Part 2: Customer Success Lessons from 400 SaaS Companies

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Ross Fulton

3 Customer Success Lessons From 400 SaaS Companies

Sneak a peek through a hole in the fence at your SaaS peers and competitors and learn how to improve your Customer Success Strategy

6 min readOct 24, 2017

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3 Customer Success Lessons From 400 SaaS Companies

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Ross Fulton

Customer Success Needs To Be In Your SaaS DNA: 3 Reasons Why

Customer Success needs to infuse every single strategy in your SaaS business model. This post explains why and how

6 min readOct 17, 2017

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Customer Success Needs To Be In Your SaaS DNA: 3 Reasons Why

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Ross Fulton

Ross Fulton

CEO + Founder of Valuize. Valuize helps leading software companies achieve transformative customer success outcomes. www.valuize.co

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